Selling Beats Online Takes Branding
Today, music producers are in the business of selling beats online. They use beat sites like Roc Battle and Sound Click to engage buyers into buying beats off their profiles. Although this is a great model to start, it may prove difficult to build a huge audience.
This article will touch on ways to create a positive brand image, and give you a few pointers on which beat sites to sign up to. Read on to learn how to start selling beats online! Off the top, just so you are aware, the online beat competition is fierce! While other producers try to sell their beats, you might get lost in the shuffle early on.
A lot of beat makers wonder how to create a positive image in the minds of beat buyers without spending money on PPC marketing? Well the answer to this question is brand image! If done correctly, beat buyers will know who you are by the way your brand is positioned.
To maximize brand image in the minds of buyers, construct a branding strategy that lays a foundation for you to following across all of your offline & digital media platforms.
What is Brand Image?
First, we must define what is brand image and how to implement it in your business model. Selling Beats online is no easy task, however having a brand strategy, makes things a whole lot simpler. The dictionary definition of brand image says: “The impression in the consumers mind of a brands total personality” (business dictionary).
Before you start selling beats online, it is imperative that you get this down. In other words, how will your beat profile and website be perceived by customers? Are you quick to respond to emails, will you be known for giving away free beats or does your beats demand more money because you won several Grammy awards?
4 Branding Tips to Live By
Tip#1 Keep information Updated
Keep all your social media profiles, beat website, email signatures and business cards updated with the same logo, contact information, colors, and beat tags. Think in terms of having the same voice no matter where a beat buyer may find you. Doing this will start to shape an impression in the beat buyers mind that you are, who you say you are. Why? Consistency!
Tip#2 Engage Potential Buyers on Social Media
This is very important as you become successful selling beats online. Social media is the place to interact with beat buyers and why not engage those who are screaming out loud what they want and need. In your case, its beats!
Social Media Profiles
What’s unique about social media is that you can listen to conversation in real-time. If someone is talking about beats or wanting to buy beats, listen in on the conversation using social media listening tools. These tools allow you to aggregate social media conversations in one place, depending on what keywords you set up previously.
For examples, a Twitter follower may mention to their followers that “I’m looking for beats”. All you have to do is set the buyer keywords “looking for beats” into the software and it will go out and wait for any conversation on that specific topic. You can also search for the keyword “looking for beats” and the software will find any mentioned of those words online.
Tip#3 Have Your Own Website
This is your home base; any changes that is made should be done on your website first! A benefit of owning your website is the vast opportunity to engage with beat buyers. You can establish a permanent presence and practically do anything you want without rules and guidelines, just make sure you are authentic in your approach.
If other third-party sites go down for some reason, you will still have your site and can continue to engage beat buyers with products and services. Without your own beat site, you are at the mercy of others in which they can go out of business at any moment. If you are not a website developer, there’s beat website venders that will do all the heavy coding for you. One example would be Roc Battles version: beatwebsites.com.
Tip#4 Pick the Top 3 Beat Selling Websites to Establish a Profile on
Find the top 3 beat selling sites online and establish a profile for branding. Post 10 beats that you think will get beat buyers to buy or back to your beat site. Due to the vast amount of beat makers on these sites, you might not sell a lot of beats, or you just might!
The main purpose of doing this is establishing your brand image. Every beat profile should have the same logo, colors, verbiage and beat tags. You can have different genres of beats just as long as everything else is the same. Here is my top list of beat sites that you can join.
- Sound Click
- Roc Battle
3# Create Content That Adds Value!
Creating content will help build your brand presence online. Written content will give your website search engine optimization(SEO) benefits through organic search. YouTube is a wonderful place to post beat making tutorials for other producers and buyers to watch. Who knows, one day you might be showing people how to make money selling beats online! The bottom line is post your content everywhere you think beat buyers socialize.
Selling beats online is not easy, however it is doable by following the tips mentioned in the post! Now is the time to get online and make things happen for yourself. Start selling beats online today! I hope this article helped in your search on selling beats, please link to this page and share it with your social friends.
- Create a Brand Image
- Create Social Profiles
- Add identical Bran image across all platforms
- Get Social Media Listening Software
- Engage Social Media Followers & Friends
- Create Value Rich Content
- Sell More Beats