Brand Your Beat Business Online
Today, music producers are in the business of make money selling beats online. They use beat sites like Roc battle or SoundClick to engage buyers with a goal of making a beat sell and/or send traffic back to their websites. Although this is a great place to start, it could become difficult to capture an audience. Why? Competition is fierce with other producers trying to cash in their beats as well.
More experienced producers with some internet marketing skills, bypass these sites and send customers directly to their website. A lot of beat makers wonder how do they increase traffic without spending tons of money on PPC marketing? Well the answer is time and branding! If done correctly, over time, beat buyers will know who you are by your brand image.
To maximize brand image in the minds of beat buyers, beat sellers should put in place a digital strategy to form an impression in the beat buyers mind of how they want to be perceived. To do this we first must first define what is brand image and how to stay consistent with a goal of selling beats online.
The dictionary definition of brand image is : “The impression in the consumers mind of a brands total personality”(business dictionary). Before you start selling beats online, it is imperative that you get this down. Every successful business does this and your beat store will be no different. Customers may interact with your brand in different digital spaces, so it’s important to have consistency in every space where you may set up shop.
4 Branding Tips to Live By
Tip#1 Keep information Updated
Keep all your social media profiles, business websites, email signatures and business cards updated with the same logo, contact information, colors, and beat tags. Think in terms of having the same voice no matter where a beat buyer may find you. Doing this will start to shape an impression in the beat buyers mind that you are, who you say you are. Why? Consistency!
Tip#2 Engage Potential Buyers on Social Media
This is very important as you become successful selling beats online. Social media is the place to interact with beat buyers and why not engage those who are screaming out loud what they want and need. In your case, it’s your beats!
What’s unique about social media is that you can listen to the conversation in real-time. If someone is talking about beats or wanting to buy beats, you can listen in on the conversation using social media listening tools. These tools allow you to aggregate all the social media conversations in one place, depending on what keywords you set up previously.
For examples, a Twitter follower may mention to their followers that “I’m looking for beats”. All you have to do is set the buyer keywords “looking for beats” into the software and it will go out and wait for any conversation on that topic. You can also search for the keyword “looking for beats” and the software will find any mentioned of those words online.
Tip#3 Have Your Own Website
This is your home base; any changes that is made should be done here first. Another benefit of owning your own website is the vast opportunity to engage with beat buyers. You can establish a permanent presence and do practically anything you want without rules and guidelines, just make sure you are authentic in your approach.
If other third-party sites go down for some reason, you will still have your site and can continue to engage beat buyers with products and services. Without your own place of business, you are at the mercy of others in which you can go out of business at any moment. If you are not a website developer, they are beat website venders that will do all the heavy lifting for you. One example would be Roc Battles version: beatwebsites.com
Tip#4 Pick the Top 3 Beat Selling Websites to Establish a Profile on
Find the top 3 beat selling sites online and establish a profile for branding. Put up to 10 beats that you think will get beat buyers back to your website. Due to the vast amount of beat makers on these sites, you might not sell a lot of beats, or you just might!
The main purpose of doing this is establishing your brand image. Every beat profile should have the same logo, colors, verbiage and beat tags. You can have different genres of beats just as long as everything else is the same. Here is my top list of beat sites that you can join.
3# Create content on your website that helps buyers create better songs with your beats
Creating content in the form of text and videos will help build your brand presence online. Text content will give your website SEO benefits through organic search and video tips helps with the visual expect of your promotion. Following this tips will help your build your brand online through brand consistency and promotion.
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